About Us
Our Story
From a Rash to a Revelation
It started with a rash. One teenage skin reaction taught us the truth: beauty products aren’t always as “natural” as they claim. Hidden chemicals. Harsh preservatives. False promises. We decided to change that.
When Reshma’s teenage skin broke out in painful rashes, one soothing mild soap made all the difference. That moment sparked a deep realization: our everyday beauty products often hide harsh chemicals behind gentle claims. She set out to create something different—a skincare journey rooted in nature, transparency, and self-love.
Cheluvu Naturals is where pure, plant-based beauty meets transparency. No parabens, no sulfates, no silicones, no animal testing—just nature’s finest ingredients, handcrafted into skincare and haircare that actually works.
Our products are:
🌿 100% Vegan & Plant-Based
🐇 Cruelty-Free
✨ Chemical-Free & Honest
Cheluvu — Beauty that Begins Within
Cheluvu — in Kannada, this word beautifully translates to charming and beautiful. It’s beauty that is warm, magnetic, and deeply personal. It speaks of a beauty that is serene yet powerful, an elegance that flows from within. It is the quiet grace of self-love, the glow of confidence, the elegance that lingers long after the first glance. At Cheluvu Naturals, we bottle this essence of timeless charm in our skincare and haircare creations, inviting you to experience beauty that is as much about inner joy as it is about outer radiance.
Each product is a celebration of your inner radiance, crafted to bring out your natural charm while indulging your senses with the finest botanicals. Because when the soul feels nourished, beauty becomes effortlessly luxurious. At Cheluvu Naturals, we craft natural, vegan, and luxurious skincare and haircare that not only nourishes your skin and hair but also nurtures self-love, mindfulness, and well-being. Each product is a gentle invitation to slow down, breathe, and indulge in a ritual that celebrates you.
Every jar is made with integrity, love, and a promise—you’ll always know exactly what’s inside.
Because when nature takes care of you, your skin tells the story.
Today, Cheluvu Naturals stands for clean, handcrafted, plant-based skincare and haircare—designed to nurture both your skin and your spirit.
Ethics at Our Core
- Vegan & cruelty-free: We care for all living beings—none harmed to make beauty happen.
- Ingredient integrity: Only pronounceable, plant-derived, botanically sourced ingredients that do good.
- Eco-conscious approach: Sustainable packaging, local sourcing, mindful production—because beauty should be kind to the planet too.
Our Brand Values
🌿 100% Natural & Vegan
Botanical ingredients only — ethical, clean, and nourishing.
🐇 Cruelty-Free & Ethical
We never test on animals. Your beauty shouldn’t come at a cost.
✨ Complete Ingredient Honesty
No hidden fillers or buzzwords — just clear, pronounceable ingredients you can trust.
Our Philosophy
We believe true beauty blossoms from authenticity and care—it’s about rituals that nourish, not overwhelm. Every Cheluvu creation reflects:
Pure, Plant-Based Luxury
No parabens, silicones, sulfates, or synthetic fragrances—only nature’s finest ingredients.
Transparency You Can Trust
Full ingredient lists, honest formulations, and zero hidden surprises.
Crafted for Self-Love
Each jar is an invitation to pause, pamper, and feel like the best version of yourself.
What Makes Us Special
| Pillar | Why It Matters |
|---|---|
| Self-Love Focus | Cheluvu is more than skincare—it’s a journey to feel your best, every day. |
| Luxury You Can Feel | Rich textures, subtle natural scents, and elegant experience in each use. |
| Heritage Meets Modern | Drawing from ancestral wisdom and aligning with today’s clean-luxury standard. |
| Close-to-Nature Rituals | Saffron to brighten, sandalwood to soothe, black seed to strengthen—holy grail botanicals you can trust. |
Our Vision
We’re not just building a brand—we’re nurturing a community. As we evolve, expect more products infused with care, transparency, and self-love. Think natural makeup, hair coloring, and rituals that feel like a warm embrace. Wherever beauty meets intention, we’ll meet you there—helping you be your happiest, most radiant self.